BA Taxi
Development
A platform to connect taxi drivers and passengers in the city of Buenos Aires
The relationship was with the Ministries of Modernization and Transportation, of the City of Buenos Aires, who were looking to develop a free app that would democratize the taxi services.
Main features
Goals
Generating transparency
Both for passengers and for taxi drivers, in terms of costs and safety.
Offering official metrics and stats
Regarding amount of passengers per day, and rates of user satisfaction.
Process
1. Discovery
The old BA taxi app was analyzed, understanding and identifying its functionalities and characteristics.
2. Development
A proposal was done to improve previous version, offering native apps and a back end.
3. Validation
The prototype was validated through interviews with potential users.
4. Results
A product, aligned to the needs of the users (taxi driver and passengers) was developed and launched.
1. Discovery
The old BA taxi app was analyzed, understanding and identifying its functionalities and characteristics.
2. Development
A proposal was done to improve the previous version, offering native apps and a back end.
3. Validation
The prototype was validated through interviews with potential users.
4. Results
A product, aligned to the needs of the users (taxi driver and passengers) was developed and launched.
A free and non-profit platform that facilitates and improves the experience of ordering and paying for taxis.
It seeks to provide grater transparency and security for both passengers and drivers.
SECURITY
Offering tranquility to all users
- License visibility.
- Vehicle geolocalization.
- Verification of the driver and the car’s licence plate.
- Scoring/review system for the taxi drivers and the passengers.
TRANSPARENCY
Having all the information available for passengers
- Time and price estimation.
- Lost belongings.
- Claims.
- Trips history.
- Integration to other Government platforms to offer a cost estimation of trips.
CUSTOMIZATION
Picking the best experience
- Vehicle size.
- Driver’s language.
- Pet friendly.
- Payment method.
- Pick Up and Destination selection.
- Search for the nearest vehicle.
METRICS
Real time reports
- Trips demand.
- Average reviews.
- Average trip price.
- Number of trips per day.
- Average trip distance.
- Average hours of taxi in service.
- Most preferred payment methods.
