VERYBUSY

Definition & validation | Design | Development

Reviewing digital images has never been easier

Hunny, a NY-based photo retouching agency, came to Amalgama to develop a platform that could facilitate communication, tracking, and approvals of images during the digital retouching process.

Context

The client realized that the available collaborative tools for giving and receiving feedback during retouching projects were really complex and not very intuitive. In most cases, creative teams and retouchers end up communicating with PDF notes and massive email chains, which are difficult to follow. This makes the whole process slow and inefficient.

Given this situation, Hunny decided to develop an online platform specifically designed to optimize digital retouching projects by combining image tracking and communication in one easy-to-use platform. A platform that could be used internally and also offered to other retouchers that are in the same situation.

Challenges

Industry

Little knowledge of the business and the process.

Naming & Branding

Lack of defined brand identity for the product.

Image processing

Handling very high resolution images.

Markups

Creation of retouch notes on different versions of the same image.

Process

Design

A prototype was designed to solve the identified problem.

Development

The tool was developed using React JS and Ruby On Rails.

Testing

Usability tests were carried out with potential users.

Refinement

The product was refined based on the feedback received.

Design

A prototype was designed to solve the identified problem.

Development

The tool was developed using React JS and Ruby On Rails.

Testing

Usability tests were carried out with potential users.

Refinement

The product was refined based on the feedback received.#

Solution

A simple and collaborative platform that facilitates the workflow between digital retouchers and creative teams.

“They (The Amalgama Team) play an active role in problem-solving and contributing creative ideas, continuously improving upon the final product.”

Peter Hunner – Co Founder, Hunny

Creating on-demand projects

  • Gather your teammates and Invite them to collaborate in the project.
  • Upload all the assets and documents necessary for the retouching process.
  • Give directions to the team and start working on the assets.
https://amalgama.co/wp-content/uploads/2020/07/vb_fondo_ok2@2x.png https://amalgama.co/wp-content/uploads/2020/07/fondo_mb_1@2x.png

Making markups on images

  • Indicate specific retouch notes by using markups over the image.
  • Communicate more general requirements with comments.
  • Assign members to take care of certain tasks.

Managing versions and approving images

  • Easily access to the different versions of an image.
  • Compare the different versions/ rounds of an image.
  • Make the final approval of the retouched images.

Results

A brand identity was defined according to the product and the users.

"They play an active role in problem-solving and contributing creative ideas, continuously improving upon the final product."

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