Social media platforms are evolving, their audiences and the way they engage with the platforms and each other keep changing.
A space for audiences with similar interests, to connect, interact, and share info.
Platforms conceived mainly to generate interactions around content.
Focused on connecting two parts, based on certain algorithm or criteria.
Used for finding, sharing and discussing different topics, opinions, and news.
Their core is to connect two parts via live streaming.
Real time individual or group messaging.
Building a social platform is a lot more than just good code. It’s about the people, the content, and most important: its engagement. To achieve all this, we help you at every stage of the journey.
Brand strategy
Prototyping and testing
Iterative software development
Constant user research & validation
Growth marketing
Mined motivates and enhances people’s emotional well-being through live and on-demand sessions from experts.
“They ask questions and are involved in understanding our business. They know exactly why they’re building the platform.”
Aaron Albert – CEO, Mined
Rolltag allows teams, colleagues, families and friends groups to create collaborative photo and video albums to share memorable experiences in a more dynamic and engaging way.
“I loved working with Amalgama, they’re a full-service company; I gave them the idea, and they’ve handled the entire development process.”
Chris Hanson – Founder, Rolltag
A niche social app that connects people who share their passion for flying whilst building a community where they learn from each other.
“Even after the launch, they were working on another development package, and now we’re on the fifth version. It has been a constant evolution.”
Todd Freeman – Founder, Wilco
Through our standardized processes and use of No-Code tools we can quickly validate hypotheses and get to the first version of a digital product optimizing resources so we don’t waste anybody’s time or money.
Start small, grow into big things, never stop delivering value. Under an agile mindset, we work with the scrum framework that allows us to work iteratively to quickly deliver value to our customers and users. This allows us to receive feedback, validate and keep users close at all times.
We don’t win clients, we team up with partners, your goal will become our goal.
August 19, 2023
Social Apps: Insights and Trends
Based on our experience building social products, we’ve gathered some insights and trends we would like to share with the community. Social is more than just Facebook: There are many kind of social apps. Where will you position yours? Define your strategy: Know you user. Who is your app for? Find what makes you stand out? [...]
Typically, creating a social network involves a 2-month discovery phase, a 3-month MVP development, and a final 3-month period for adding additional features before launching. This results in a total time frame of 6 to 9 months from start to market launch. However, the exact duration may vary from project to project.
User acquisition is crucial in social networks, and that’s why it’s important to consider it from the very beginning of the project.
At Amalgama, we assign a marketer to work closely with the development team to plan and execute a marketing strategy to attract users to the app.
Throughout the development stage, we also install analytics to monitor user behavior once the app is launched.
After the development is complete and the app is in the market, we assist our clients in creating and implementing a marketing plan to drive user acquisition.
After launching a product, there are three common options for continuing its development:
A. Continuously adding new features and refining existing ones. This typically involves assigning a new or smaller development team to continue working on the project.
B. Handing over the project to the client’s internal team. Some clients prefer to have control over development after the initial launch, in which case the project is transferred to a new team within the client’s organisation. We may assist with the selection process for this team.
C. Pausing development and only adding new features or updates as requested. This is often the case for clients who prioritise user acquisition after launch and only require specific new features at a later stage.
The cost or servers varies depending on the number of users that are regularly connected to the app as well as the resource demand each of the users does of the project. It is not the same server usage a social network like Twitter does than a social network like Tik Tok.
To dimension the servers and estimate the cost, we ran Stress Tests where we simulate the use of the app by a large amount of users and see how servers scale and respond.
Usually for social networks on an initial stage, the server costs go from USD 50 to USD 1,000 per month.
We utilise two technology approaches for developing social networks: code-based and no/low-code tools.
For code-based development, we prefer using React Native for mobile apps and ReactJS for web-based frontend, with Ruby on Rails for the backend. This approach is suitable for apps that need to handle large numbers of users, such as thousands or millions.
For no/low-code development, we primarily use tools such as Bubble. This approach is used for apps aimed at a smaller, specific audience that doesn’t require significant scaling capabilities.
Let’s talk about your product
Share with us your idea and we will reach out to you!
NY, United states
77 Sands St, Brooklyn, NY 11201
+1 (914) 525-0400
Bs. As, Argentina
Olleros 2085
(+54) 11 4177 8506
Obviously, what you came for!
An amazing, cool, trendy, app web
or any kind of digital product.
An appealing and unique website with smooth usability that your audience will love to engage with.
Swish’s founders came to us to build an app so that parents could book their children’s basketball sessions in a simple and fast way. Together we developed a mobile app and web app that also allows them to have visibility on the progress and results of their children.
Services offered
Product Discovery
Product Development
Technology
Mobile app for IOS and
Android App + Web App
iOS App
Android App
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