Social Media

We create social platforms for every audience.

Social media platforms are evolving, their audiences and the way they engage with the platforms and each other keep changing.

Why we exist

We focus on understanding every project and its target market,
to make it a hit!

We’ll work with you on finding the right engagement strategies and business model for your social media platform.
What we can do

We go beyond development

Building a social platform is a lot more than just good code. It’s about the people, the content, and most important: its engagement. To achieve all this, we help you at every stage of the journey.

Brand strategy

Prototyping and testing

Iterative software development

Constant user research & validation

Growth marketing

Some of our fav projects
  • Idea Validation
  • UX/UI Design
  • App Development

Mined motivates and enhances people’s emotional well-being through live and on-demand sessions from experts.

“They ask questions and are involved in understanding our business. They know exactly why they’re building the platform.”

Aaron Albert – CEO, Mined
  • Idea Validation
  • UX/UI Design
  • App Development

Rolltag allows teams, colleagues, families and friends groups to create collaborative photo and video albums to share memorable experiences in a more dynamic and engaging way.

“I loved working with Amalgama, they’re a full-service company; I gave them the idea, and they’ve handled the entire development process.”

Chris Hanson – Founder, Rolltag
  • Idea Validation
  • UX/UI Design
  • App Development
  • Branding

A niche social app that connects people who share their passion for flying whilst building a community where they learn from each other.

“Even after the launch, they were working on another development package, and now we’re on the fifth version. It has been a constant evolution.”

Todd Freeman – Founder, Wilco
Let´s talk
We know how challenging it might seem to bring an idea to life. Don’t worry, we got you!
How we do it?

Our process

We are flexible! We know how to adapt to different project’s time and cost needs.


Through our standardized processes and use of No-Code tools we can quickly validate hypotheses and get to the first version of a digital product optimizing resources so we don’t waste anybody’s time or money.

Iteration is key!

Start small, grow into big things, never stop delivering value. Under an agile mindset, we work with the scrum framework that allows us to work iteratively to quickly deliver value to our customers and users. This allows us to receive feedback, validate and keep users close at all times.

above all things

We don’t win clients, we team up with partners, your goal will become our goal.

We experiment, we learn, we share

Our most recent learnings and experiences within the social world.

Social Apps: Insights and Trends

Based on our experience building social products, we’ve gathered some insights and trends we would like to share with the community. Social is more than just Facebook: There are many kind of social apps. Where will you position yours? Define your strategy: Know you user. Who is your app for? Find what makes you stand out? [...]

What makes a social network app successful?

Most social networks, and especially the most successful ones, seek to solve a communication problem. Check out the key tips to develop a successful social app.

I want to build an app like Facebook, how should I start?

Building Facebook is not something you can accomplish overnight. The journey is long but… here are 4 key clear steps where to begin, shared by our team specialized in social products.

Frequently Asked Questions
  • Typically, creating a social network involves a 2-month discovery phase, a 3-month MVP development, and a final 3-month period for adding additional features before launching. This results in a total time frame of 6 to 9 months from start to market launch. However, the exact duration may vary from project to project.

  • User acquisition is crucial in social networks, and that’s why it’s important to consider it from the very beginning of the project.

    At Amalgama, we assign a marketer to work closely with the development team to plan and execute a marketing strategy to attract users to the app.

    Throughout the development stage, we also install analytics to monitor user behavior once the app is launched.

    After the development is complete and the app is in the market, we assist our clients in creating and implementing a marketing plan to drive user acquisition.

  • After launching a product, there are three common options for continuing its development:

    A. Continuously adding new features and refining existing ones. This typically involves assigning a new or smaller development team to continue working on the project.

    B. Handing over the project to the client’s internal team. Some clients prefer to have control over development after the initial launch, in which case the project is transferred to a new team within the client’s organisation. We may assist with the selection process for this team.

    C. Pausing development and only adding new features or updates as requested. This is often the case for clients who prioritise user acquisition after launch and only require specific new features at a later stage.

  • The cost or servers varies depending on the number of users that are regularly connected to the app as well as the resource demand each of the users does of the project. It is not the same server usage a social network like Twitter does than a social network like Tik Tok.

    To dimension the servers and estimate the cost, we ran Stress Tests where we simulate the use of the app by a large amount of users and see how servers scale and respond.

    Usually for social networks on an initial stage, the server costs go from USD 50 to USD 1,000 per month.

  • We utilise two technology approaches for developing social networks: code-based and no/low-code tools.

    For code-based development, we prefer using React Native for mobile apps and ReactJS for web-based frontend, with Ruby on Rails for the backend. This approach is suitable for apps that need to handle large numbers of users, such as thousands or millions.

    For no/low-code development, we primarily use tools such as Bubble. This approach is used for apps aimed at a smaller, specific audience that doesn’t require significant scaling capabilities.

What you’ll get

  • A prototype of the product to be built reflecting the product’s vision.
  • The roadmap for development.

What we’ll be
working on

  • Business Analysis and Planning
  • Market and audience analysis
  • Users analysis: interviews & surveys
  • Value proposition analysis & definition
  • Prototyping
  • User testings
  • Roadmap definition

What you’ll get:

Obviously, what you came for!
An amazing, cool, trendy, app web
or any kind of digital product.

What we’ll be working on:

  • Product Research & Strategy
  • Marketing & Growth strategy
  • Frontend and backend development
  • UX/UI Design, Research & testing
  • QA & QC
  • Naming & Branding

What you’ll get:

An appealing and unique website with smooth usability that your audience will love to engage with.

What we’ll be

working on:

  • Brand analysis and goals definition
  • Wireframing
  • Look & Feel application
  • Web Development

Swish 365

Swish’s founders came to us to build an app so that parents could book their children’s basketball sessions in a simple and fast way. Together we developed a mobile app and web app that also allows them to have visibility on the progress and results of their children.

Services offered
Product Discovery
Product Development

Mobile app for IOS and
Android App + Web App

iOS App
Android App


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