Amalgama inside out: Our 10 design principles to create valuable products (and enjoy the process all the way).

We understand that great design is a dynamic process that requires a holistic vision and a deep understanding of user needs.
These principles synthesize the spirit of what we do, guide our work, and direct our gaze.

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💡 Let’s take a closer look:

1. 1. Research to design: Without research there is no product. The design process always begins with an investigation to discover and understand the universe in which we are going to intervene.
   2. Listening to Learn from Users: They are the protagonists of our process: we want to see how they see, understand how they understand. Only then can we offer solutions that are truly useful.
   3. Solve a reality: A solid value proposition is based on solving real problems. If we don’t attack a need, no matter how small, the product doesn’t make sense.
   4. Contemplate diversity: We make products accessible, our design decisions are to include and not to exclude people.
   5. The client, team member: Our products are co-created and not an act of magic of which the client only knows the show of the deliverable. The client is a part of the team.
   6. Standardize to create: Creativity and standardization are not contradictions. We think of components before screens. We streamline our work based on previous learning.
   7. Validate to make progress: We analyze, measure and validate. We generate evidence to make good decisions taking care of the health of the project.
   8. Test to improve: No design is finished until someone uses it: we test our designs, learn from users and iterate.
   9. Play in team: No one works in solitude and isolation. Collaborative and interdisciplinary work is part of our day to day and enriches our vision.
   10. Feedback to grow: Every product is better after a team review. We give and receive feedback to grow as professionals and offer better solutions.

We have unraveled the secret behind the 10 principles that are the heart and soul of what we do at Amalgama.

They’re not just some fancy words on paper; they’re like our North Star, guiding us in everything we do 🚀 ✨

By adhering to these principles, we have been able to create apps that not only meet user expectations but also exceed them, delivering transformative experiences.
Take a look here!

If you want more secrets revealed click here!

📩 If you want to know more about it, or need some mentorship on design, please feel free to reach out to us at hello@amalgama.co.

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