10 design principles

Amalgama inside out: Our 10 design principles to create valuable products (and enjoy the process all the way).

We understand that great design is a dynamic process that requires a holistic vision and a deep understanding of user needs.
These principles synthesize the spirit of what we do, guide our work, and direct our gaze.

💡 Let’s take a closer look:

    1. Research to design: Without research there is no product. The design process always begins with an investigation to discover and understand the universe in which we are going to intervene.
    2. Listening to Learn from Users: They are the protagonists of our process: we want to see how they see, understand how they understand. Only then can we offer solutions that are truly useful.
    3. Solve a reality: A solid value proposition is based on solving real problems. If we don’t attack a need, no matter how small, the product doesn’t make sense.
    4. Contemplate diversity: We make products accessible, our design decisions are to include and not to exclude people.
    5. The client, team member: Our products are co-created and not an act of magic of which the client only knows the show of the deliverable. The client is a part of the team.
    6. Standardize to create: Creativity and standardization are not contradictions. We think of components before screens. We streamline our work based on previous learning.
    7. Validate to make progress: We analyze, measure and validate. We generate evidence to make good decisions taking care of the health of the project.
    8. Test to improve: No design is finished until someone uses it: we test our designs, learn from users and iterate.
    9. Play in team: No one works in solitude and isolation. Collaborative and interdisciplinary work is part of our day to day and enriches our vision.
    10. Feedback to grow: Every product is better after a team review. We give and receive feedback to grow as professionals and offer better solutions.

We have unraveled the secret behind the 10 principles that are the heart and soul of what we do at Amalgama.

They’re not just some fancy words on paper; they’re like our North Star, guiding us in everything we do 🚀 ✨

By adhering to these principles, we have been able to create apps that not only meet user expectations but also exceed them, delivering transformative experiences.
Take a look here!

If you want more secrets revealed click here!

📩 If you want to know more about it, or need some mentorship on design, please feel free to reach out to us at hello@amalgama.co.


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1757 1059 Amalgama

What you’ll get

  • A prototype of the product to be built reflecting the product’s vision.
  • The roadmap for development.

What we’ll be
working on

  • Business Analysis and Planning
  • Market and audience analysis
  • Users analysis: interviews & surveys
  • Value proposition analysis & definition
  • Prototyping
  • User testings
  • Roadmap definition

What you’ll get:

Obviously, what you came for!
An amazing, cool, trendy, app web
or any kind of digital product.

What we’ll be working on:

  • Product Research & Strategy
  • Marketing & Growth strategy
  • Frontend and backend development
  • UX/UI Design, Research & testing
  • QA & QC
  • Naming & Branding

What you’ll get:

An appealing and unique website with smooth usability that your audience will love to engage with.

What we’ll be

working on:

  • Brand analysis and goals definition
  • Wireframing
  • Look & Feel application
  • Web Development

Swish 365

Swish’s founders came to us to build an app so that parents could book their children’s basketball sessions in a simple and fast way. Together we developed a mobile app and web app that also allows them to have visibility on the progress and results of their children.

Services offered
Product Discovery
Product Development

Mobile app for IOS and
Android App + Web App

iOS App
Android App


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