At Amalgama we are agile

The first step is to analyze the market and our potential users. Our goal is to identify main competitors, and to understand our user's pains, gains and wishes.

In order to propose a challenging and overcoming solution, we need to have a wide vision of the needs, preferences and characteristics of the target audience. Once the discovery phase is concluded, we define the most important concepts and insights for your business.

Using Design Sprint, a prototyping methodology developed by Google Ventures, we create a digital and interactive prototype that is able to solve the defined problem.

Once the prototype is designed, we go back to potential users to validate and test the proposed solution, as well as identifying improvement opportunities.

we investigate your brand and market with the goal of understanding the concept to be communicated and the user that wants to be reached.

we design the corporate brand book that will work as a guide for all corporate communications.

we structurize the user flow to define how the platform that we are designing will be used.

we define the site’s layout, the texts to be implemented and the hierarchy of the elements that better adapt to your user’s needs.

we implement the designs aligned with the brand’s identity.

We use different environments to test functionalities throughout the different stages: development, staging and production. This guarantees that every functionality that we deliver has been tested and validated.

To guarantee our code’s effectivity, we have several tools that help us test it is working as expected: Unit testing, TDD, Cucumber, Continuous Integration, among others.

To foster the continuous improvement and technical and professional growth of our team, we count on different development methodologies such as: code review and pair programming.

To maintain robust, updated and functional developments we work from the architectural planning of each server to the automation of processes, following our quality standards.

We rely on Cloud Computing services to supply the resources needed for each stage of the project.