GreenScape Media
Cultivating the cannabis customer journey
Cultivating the cannabis customer journey
Services
Starty
Development
Pitch Deck
Industries
Productivity
Communities
Wellness
Technology
NextJS
React
GraphQL
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Client
The client is a multidisciplinary team that came together over a shared interest in helping cannabis consumers make better purchasing decisions.
Problem
The client identified that buying cannabis is a difficult process because there is a trove of products and information available – and that each customer is looking for a particular effect when consuming cannabis, while performing certain activities. Plus, not all cannabis users display the same level of knowledge concerning the drug.
Solution
GSM built a cannabis products recommender based on the users’ level of experience, desired effects, activity that they will be using the cannabis in and their desired strain and type of product. The tool can be added to a dispensary’s e-commerce site.
This recommender may be used in a one-off basis or, if the user creates a profile, also use past purchases for a more personalized experience, with other suggested products and action cards, which are used by the dispensary to communicate marketing actions.
Recommender
- Preferences questionnaire
- Product recommendation
Profile
- User information
- Action cards
- Other suggested products
Admin Panel
- Create, edit and delete products
- Create, edit and action cards
- Invite and delete Admin Panel users
- See list of users
Results
Successful product discovery with Amalgama
Partnership secured with Treez POS system
Cleaning up critical flows boosted confidence
Building integration for smoother Go To Market
Positive outcome in approaching dispensaries
