MINE'D

Definition and validation | Design | Development

A community to upgrade your mind

Aaron, an entrepreneur from NY, came to Amalgama seeking to develop a digital community for emotional help and support.

Context

After going through an emotionally hard situation, Aaron identified that there was a common difficulty in managing emotions due to lack of time and resources, and that, on the other hand, there were specialized experts who could help them.

Mark, a guru in relationships, decided to partner Aaron in this project, seeking to help the millions of people who go through these types of experiences. Convinced by Amalgama's user-centered approach, they decided to choose us as their tech partners.

Challenges

Different interests

Being able to offer a platform that satisfied both users and experts

Community

Offering an interface that could generate and boost interaction between users and experts

Process

Work hypothesis

Through the Business Model Canvas, the initial hypotheses were raised.

Design and prototyping

Once the working hypotheses were validated through a focus group, a prototype was designed.

Validation

The prototype was validated through interviews with potential users.

Development

We developed a product aligned with our users and their specific identified needs.

Work hypothesis

Through the Business Model Canvas, the initial hypotheses were raised.

Design and prototyping

Once the working hypotheses were validated through a focus group, a prototype was designed.

Validation

The prototype was validated through interviews with potential users.

Development

We developed a product aligned with our users and their specific identified needs.

Solution

Featured live sessions on your home page.

Direct acccess, not only to your content, but also to the experts. You can learn more about them and their respective series taking a look at their profiles.

CONTENT

Series with live and on-demand episodes for you to enjoy whenever you want

  • Return whenever you want to previous expert sessions.
  • Know when a session is about to begin.
  • Stay updated of upcoming content.
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EXPERTS

Collaborators specialized in emotional well-being

  • Interact with them during live sessions.
  • Professionals specialized in different areas.
  • Get to know more about them through their public profiles.

COMMUNITY

A space where people can interact

  • Chat with others during sessions.
  • Set personal notifications for upcoming events.
  • Personalize the content based on your interests.

Results

7.400 registered users during the first week post- launch

3.247 active users on the launching day

13.000 recorded sessions and 2.500 live sessions viewed during the first week

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4 Minutes of lecture