MINE'D
Definition and validation | Design | Development
A community to upgrade your mind
Aaron, an entrepreneur from NY, came to Amalgama seeking to develop a digital community for emotional help and support.
Context
After going through an emotionally hard situation, Aaron identified that there was a common difficulty in managing emotions due to lack of time and resources, and that, on the other hand, there were specialized experts who could help them.
Mark, a guru in relationships, decided to partner Aaron in this project, seeking to help the millions of people who go through these types of experiences. Convinced by Amalgama's user-centered approach, they decided to choose us as their tech partners.
Challenges
Different interests
Being able to offer a platform that satisfied both users and experts
Community
Offering an interface that could generate and boost interaction between users and experts
Process
Work hypothesis
Through the Business Model Canvas, the initial hypotheses were raised.
Design and prototyping
Once the working hypotheses were validated through a focus group, a prototype was designed.
Validation
The prototype was validated through interviews with potential users.
Development
We developed a product aligned with our users and their specific identified needs.
Work hypothesis
Through the Business Model Canvas, the initial hypotheses were raised.
Design and prototyping
Once the working hypotheses were validated through a focus group, a prototype was designed.
Validation
The prototype was validated through interviews with potential users.
Development
We developed a product aligned with our users and their specific identified needs.
Solution
Featured live sessions on your home page.
Direct acccess, not only to your content, but also to the experts. You can learn more about them and their respective series taking a look at their profiles.
CONTENT
Series with live and on-demand episodes for you to enjoy whenever you want
- Return whenever you want to previous expert sessions.
- Know when a session is about to begin.
- Stay updated of upcoming content.
EXPERTS
Collaborators specialized in emotional well-being
- Interact with them during live sessions.
- Professionals specialized in different areas.
- Get to know more about them through their public profiles.
COMMUNITY
A space where people can interact
- Chat with others during sessions.
- Set personal notifications for upcoming events.
- Personalize the content based on your interests.
Results
7.400 registered users during the first week post- launch
3.247 active users on the launching day
13.000 recorded sessions and 2.500 live sessions viewed during the first week
