Opex Fitness

Elevating the value of fitness coaches through education and technology


Web/Mobile App Design and Development




React Native
Ruby On Rails

Check it out


OPEX Fitness is the education provider for coaches seeking career success, longevity, and fulfillment.
Their mission is to bring honor back to the coaching profession. Through coaching education and a Gym Licensing Program, Opex provides coaches with the tools needed to professionalize their passion.
The OPEX Coaching Certificate Program (CCP) has been curated for over 25 years by founder, James Fitzgerald, and is set-apart by providing comprehensive coaching theory as well as practical application of its principles.


The client has asked Amalgama for help in building their ongoing platform. The client was facing various obstacles: instability and slowness in the application, difficulties in developing new functionalities, and a growing dissatisfaction among users. Additionally, uncertainty about potential failures added frustration to the development team.


Amalgama provided Opex with a great development team capable of overcoming all obstacles and assisting them in devising and building new functionalities, resulting in a great product for their costumers.

Code and UX/UI Audit

  • Understood the health status of the code.
  • Identified accessibility issues in the design.
  • Detected product improvement opportunities.

Re-design and code refactor

  • Corrected all the UI issues identified in the audit.
  • Improved the usability of the app.
  • Enhanced the experience with solid branding.

Program builder assistant

  1. Coaches can ask the AI to create a program for their client in a few clicks
  2. Coaches can provide the assistant with client data like assessments, goals and previous workouts


Delivery value time of features and improvements went x8 times faster

We improved maintainability adding more than 1500 tests and refactoring code

471 464 Amalgama

What you’ll get

  • A prototype of the product to be built reflecting the product’s vision.
  • The roadmap for development.

What we’ll be
working on

  • Business Analysis and Planning
  • Market and audience analysis
  • Users analysis: interviews & surveys
  • Value proposition analysis & definition
  • Prototyping
  • User testings
  • Roadmap definition

What you’ll get:

Obviously, what you came for!
An amazing, cool, trendy, app web
or any kind of digital product.

What we’ll be working on:

  • Product Research & Strategy
  • Marketing & Growth strategy
  • Frontend and backend development
  • UX/UI Design, Research & testing
  • QA & QC
  • Naming & Branding

What you’ll get:

An appealing and unique website with smooth usability that your audience will love to engage with.

What we’ll be

working on:

  • Brand analysis and goals definition
  • Wireframing
  • Look & Feel application
  • Web Development

Swish 365

Swish’s founders came to us to build an app so that parents could book their children’s basketball sessions in a simple and fast way. Together we developed a mobile app and web app that also allows them to have visibility on the progress and results of their children.

Services offered
Product Discovery
Product Development

Mobile app for IOS and
Android App + Web App

iOS App
Android App


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