Many businesspeople often conduct their business conversations through informal communication platforms that lack a history of what both parties have said and agreed upon. This leads to low accountability, information loss, and results in higher transaction costs due to low levels of trust and transparency.
The initial problem was too broad, so we conducted a Starty to clearly define an audience for the product – and also their key pains. We researched several segments: HR Recruiters, UX Researchers and Customer Experience Representatives.
None of these target audiences reported having an acute pain related to their business communication needs. Plus, there already existed a suite of tools designed specifically for each market.
The team pivoted to a completely different segment: Real Estate Agents. They are always on the run and their office is often their car, making it difficult to keep up with everything that is discussed or coordinated during the day.
Based on our research, we built an initial MVP to validate and test our core functionality: giving users an accurate transcription of their calls.
After some beta testing, we validated the core feature – but something was missing. After some more research, we built a second version which included many upgrades and an AI powered assistant that generates summaries and next steps for each call, based on the transcription.
Automatic transcriptions of your calls
- Stop taking notes with our automatic transcriptions
- Search for important information
- Star comments & filter them so that you can easily find what you’re looking for
- Share the transcription as a PDF
- Edit the transcription’s title