ZX Ventures


Increasing sales through user engagement




Business Digitalization


ZX Ventures, AB InBev’s global incubator and VC, contacted Amalgama to ideate and design a digital tool capable of increasing sales in restaurants and bars.


Under the premise that restaurant employees are the main influencers on consumers, ZX Ventures decided to analyze the possibility of developing a platform that could help restaurants and bars maximize the average sale.


Castable, a tool that enhances the work process in order to achieve goals in an orderly and fun way. An app to increase sales and achieve monthly goals, keeping the team motivated and committed to their daily work.

Useful daily information

  • Review your progress and goals.
  • Check out your daily plan.
  • Review your missions.
  • Check the weather.
  • Stay updated of events.

Action plans for team organization

  • Discuss daily goals.
  • Select missions.
  • Reward the winner of the previous week.

Daily goals setting

  • Know how much you can sell based on accurate projections.
  • Motivate the team to achieve that goal.

Monthly league

  • Monitor and boost team performance.
  • Cooperate with others through internal competitions.


Ready to launch in more than 10 Latin American countries.

150 150 Amalgama

What you’ll get

  • A prototype of the product to be built reflecting the product’s vision.
  • The roadmap for development.

What we’ll be
working on

  • Business Analysis and Planning
  • Market and audience analysis
  • Users analysis: interviews & surveys
  • Value proposition analysis & definition
  • Prototyping
  • User testings
  • Roadmap definition

What you’ll get:

Obviously, what you came for!
An amazing, cool, trendy, app web
or any kind of digital product.

What we’ll be working on:

  • Product Research & Strategy
  • Marketing & Growth strategy
  • Frontend and backend development
  • UX/UI Design, Research & testing
  • QA & QC
  • Naming & Branding

What you’ll get:

An appealing and unique website with smooth usability that your audience will love to engage with.

What we’ll be

working on:

  • Brand analysis and goals definition
  • Wireframing
  • Look & Feel application
  • Web Development

Swish 365

Swish’s founders came to us to build an app so that parents could book their children’s basketball sessions in a simple and fast way. Together we developed a mobile app and web app that also allows them to have visibility on the progress and results of their children.

Services offered
Product Discovery
Product Development

Mobile app for IOS and
Android App + Web App

iOS App
Android App


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