Tech Trends in Wellness

Digital transformation has become crucial in the last decades and essential through the pandemic, for any industry, especially in the wellness, fitness, and health industry. Customized and personalized solutions demand grew cause of these challenging times among other factors like awareness. Many businesses, therefore, leverage the opportunity to thrive.

The digital transformation of these businesses can streamline processes, increase efficiency and profitability, and improve the customer experience. By collecting and analyzing data, companies can gain valuable insights into customer preferences and habits, allowing them to provide more targeted and effective solutions.

Additionally, digital transformation encourages a digital culture within the company, improving collaboration and productivity among employees. This can lead to increased agility and the ability to quickly respond to changes in the market and customer needs, therefore, fostering innovation and improving or building new products.

Companies though, need to take digital transformation seriously. Competition is becoming fierce and being able to differentiate from others is getting harder and harder. Not only differentiate from existing companies but to new endeavors. Startups are at their peak. In the last decade, there have been numerous technological innovations in the industry that might be a threat to existing non-digitalized businesses.

To name some:

  1. Wearable Fitness Trackers: Wearable fitness trackers like Fitbit, Apple Watch, and Garmin have revolutionized the way people track their physical activity and monitor their health.
  2. Telemedicine: Telemedicine platforms such as Teladoc and Doctor on Demand have made it easier for people to access medical care from the comfort of their own homes.
  3. Mobile Health Apps: Mobile health apps like MyFitnessPal, Headspace, and Aaptiv have made it easier for people to track their nutrition, exercise, and mental health.
  4. Virtual Reality Fitness: Virtual reality fitness platforms like Supernatural, have made it possible for people to experience immersive workout sessions in a virtual world.
  5. Smart Scales: Smart scales like Withings, Fitbit Aria, and Garmin Index allow people to monitor their weight and track changes in their body composition.
  6. Online Therapy: Online therapy platforms like BetterHelp, Talkspace, and 7 Cups provide access to mental health services through video, phone, or messaging.
  7. Personalized Nutritional Plans: Personalized nutritional planning platforms like Nutrisystem, Noom, and Platejoy use algorithms to create custom meal plans based on individual needs and preferences.
  8. Sleep Tracking Devices: Sleep tracking devices like the Oura Ring, Fitbit Versa 3, and Garmin Venu 2 have made it possible for people to monitor and improve their sleep patterns.
  9. Virtual Yoga and Pilates: Virtual yoga and Pilates platforms like Peloton, Down Dog, and Glo have made it easier for people to practice these exercises from home.
  10. Wearable Stress Management Devices: Wearable stress management devices like the Thync Relax Pro, and Spire Stone have made it possible for people to monitor and manage their stress levels.

As business owners, we may see them as threats as I mentioned above, or actually, see them as opportunities. We may leverage them to build new improved innovative products, or even find a new niche or new market.

In conclusion, transitioning to a digital version may take some time for those businesses that have not yet fully embraced technology. This process may involve updating legacy systems, building tools, and training employees to adapt to the new digital landscape. We may agree, that the digital transformation of wellness, fitness and mental health businesses offers numerous benefits and is a crucial step towards a more efficient, profitable, and customer-centric industry.

If you are a business that is not yet digitalized, or you believe that your products and services could leverage the adoption or improvement of technology, just talk to us and we will help you with your digital strategy and execution.

Read our previous story →  “What makes a social network app successful?”

Subscribe to our monthly newsletter! 📬

* indicates required

800 450 Amalgama

What you’ll get

  • A prototype of the product to be built reflecting the product’s vision.
  • The roadmap for development.

What we’ll be
working on

  • Business Analysis and Planning
  • Market and audience analysis
  • Users analysis: interviews & surveys
  • Value proposition analysis & definition
  • Prototyping
  • User testings
  • Roadmap definition

What you’ll get:

Obviously, what you came for!
An amazing, cool, trendy, app web
or any kind of digital product.

What we’ll be working on:

  • Product Research & Strategy
  • Marketing & Growth strategy
  • Frontend and backend development
  • UX/UI Design, Research & testing
  • QA & QC
  • Naming & Branding

What you’ll get:

An appealing and unique website with smooth usability that your audience will love to engage with.

What we’ll be

working on:

  • Brand analysis and goals definition
  • Wireframing
  • Look & Feel application
  • Web Development

Swish 365

Swish’s founders came to us to build an app so that parents could book their children’s basketball sessions in a simple and fast way. Together we developed a mobile app and web app that also allows them to have visibility on the progress and results of their children.

Services offered
Product Discovery
Product Development

Mobile app for IOS and
Android App + Web App

iOS App
Android App


Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

For performance and security reasons we use Cloudflare
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.