How AI-Driven Communication Elevates Retention in Fitness

A deep dive into the future of fitness and understanding how technology, especially AI, is revolutionizing how we approach coaching and client retention in traditional gyms. With the rapid advancements in digital communication tools like Verb, the bridge between traditional brick-and-mortar gyms and cutting-edge technology is stronger than ever.

👥 About our amazing speakers

🎙️ Travis Pomposello Head of Growth & Innovation at Amalgama and Co-founder EPIX
🎙️Vincent Miceli Founder of Verb, the AI-driven fitness application revolutionizing personal training. Gym owner and entrepreneur.
🎙️ Tomas Agrimbau Co-Founder of Amalgama, experienced CTO focusing on leveraging new technologies like No Code and AI to create innovative solutions.
🎙️ Alessia Giordano UI/UX Designer at Amalgama, with expertise in creating user-centric digital experiences.

💡 A few key highlights:

  1. AI in Marketing: Addressing Efficacy Gaps Artificial Intelligence (AI) is a potent marketing tool, yet its effectiveness in problem resolution often falls short. Despite this, AI remains a remarkable solution for tackling real issues.
  2. Effective Problem-Solving with AI and Structured Information Human identification of problems relies on individual approaches. With the right information and effective structuring, AI can deliver outstanding results, similar to how coaching guides individuals to achieve health goals in 90 days.
  3. Simplicity, Efficacy, and Continuous Interaction: AI’s Mastery Simplicity and efficacy, coupled with continuous interaction, foster improvement. Much like mastering a skill over time, good structure enables AI to yield spectacular results.
  4. Project Success: The Role of Proof of Concept and MVP Approach In any project, a proof of concept and Minimum Viable Product (MVP) approach are crucial. Starting small, iterating, and understanding are vital lessons for entrepreneurs, enabling them to leverage tools like AI effectively.
  5. Empathy and Engagement in the Wellness Industry: Balancing Human and AI Interaction Empathy in the wellness industry extends beyond the product to the person’s environment. While AI can assist in scaling products, combining it with human interaction is essential to maintain engagement, especially in larger environments.
  6. Gym Retention Challenge: Leveraging AI without Losing Human Connection Retention in gyms is crucial, but creating lasting relationships is a challenge. AI automations can help scale products, but completely replacing human interaction results in a loss of engagement.
  7. Balancing Act: AI’s Human-Like Entity and the Importance of Real Feedback Achieving a balance between AI becoming a human-like entity and providing accurate responses is delicate. Seeking real feedback is essential, especially to understand users’ diverse experience levels.
  8. Organizing Information in the AI Era: Quality Over Quantity In the era of technology, organizing and making information useful is crucial. Having a million data points is equivalent to having none; transparency and a focus on real solutions are key.
  9. AI’s Role in Bridging Gaps: Starting Small and Addressing Real Needs The balance between technical and non-technical aspects is crucial. AI can bridge gaps, but applications should start small, addressing diverse user needs with a focus on real and essential requirements.
  10. The Human-Machine Balance: AI as a Tool, Not a Replacement Balancing technical and non-technical aspects, AI assists in education and knowledge acquisition. However, the reminder of the incredible machine within our bodies is essential—we must use external tools while recognizing the perfection within us.
There’s a whole world of insights waiting for you!
Dive into the complete session for valuable perspectives on Wellness, Health, Fitness, and the latest trends as AI.

👀 Watch the full webinar here:

Looking for a more laid-back way to enjoy it? You got it! You can kick back and listen to the webinar directly on Spotify. Here’s the link to the audio-only version.

📩 If you have any comments, or ideas you’d like to discuss with us, please feel free to reach out to us at, or directly contact the speakers on their social.

1920 1080 Amalgama

What you’ll get

  • A prototype of the product to be built reflecting the product’s vision.
  • The roadmap for development.

What we’ll be
working on

  • Business Analysis and Planning
  • Market and audience analysis
  • Users analysis: interviews & surveys
  • Value proposition analysis & definition
  • Prototyping
  • User testings
  • Roadmap definition

What you’ll get:

Obviously, what you came for!
An amazing, cool, trendy, app web
or any kind of digital product.

What we’ll be working on:

  • Product Research & Strategy
  • Marketing & Growth strategy
  • Frontend and backend development
  • UX/UI Design, Research & testing
  • QA & QC
  • Naming & Branding

What you’ll get:

An appealing and unique website with smooth usability that your audience will love to engage with.

What we’ll be

working on:

  • Brand analysis and goals definition
  • Wireframing
  • Look & Feel application
  • Web Development

Swish 365

Swish’s founders came to us to build an app so that parents could book their children’s basketball sessions in a simple and fast way. Together we developed a mobile app and web app that also allows them to have visibility on the progress and results of their children.

Services offered
Product Discovery
Product Development

Mobile app for IOS and
Android App + Web App

iOS App
Android App


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