Navigating the Freedom Framework: 
7 Steps to Empower Your Fitness Business

Meet Steve Kopshaw, an accomplished business coach and leadership authority.
With a track record of driving growth and fostering strong relationships, Steve’s expertise spans industries. His profound insights and dedication to unleashing potential make him a true powerhouse in business.

Join us for an inspiring webinar discussion with Travis Pomposello, our Head of growth and innovation and Steve, where empowerment and innovation take center stage.

👥 About our amazing speakers

🎙️ Travis Pomposello Head of Growth & Innovation at Amalgama and Co-founder EPIX
🎙️ Steve kopshaw Leadership Developer & Growth Accelerator.
Executive at MindPump

💡 A few key highlights:


  1. Filter: In business, the landscape can seem complex, but adopting an outsider’s perspective often reveals simplicity. It’s crucial to embrace simplicity and logic. Establish a systematic approach, navigating and focusing on key aspects. While larger teams can distribute focus, individuals face the challenge of discerning significant opportunities within their workload. Key Performance Indicators (KPIs) are essential, but the emphasis should be on prioritizing them effectively.
  2. Relate: Delegating responsibilities is vital. Clearly identify the person or system responsible, acknowledging that one cannot handle everything alone. While some tasks may be self-assigned, it’s crucial to evaluate if working beyond one’s capacity is sustainable. The book “The Coaching Habit” advocates asking meaningful questions, a skill pivotal for successful individuals. Determine who you need to relate information to for effective communication.
  3. Educate: Continuous education is key for leaders and successful individuals. The ability to educate oneself through books, conversations, and learning is crucial. Acknowledging that you don’t know everything puts you in a better position. Educate yourself on potential solutions and understand the nature of the problems you encounter.
  4. Empower: Empowerment is more than assigning responsibilities; it involves trust and support. Trust individuals to complete tasks and encourage them to approach you with any issues. For those working alone, self-empowerment is essential, sometimes requiring the ability to say no. Asking the right questions is integral to empowerment.
  5. Define: Clearly define what success looks like and what the solution entails. Misalignment can arise if criteria for success are not defined. While it may be challenging to know exactly how success looks, asking the right questions helps in finding the answers.
  6. Optimize: Optimize the resources currently at your disposal—money, personnel, systems, technology. Efficiently utilize these resources to maximize output. Evaluate the potential value of adding new resources in terms of cost and benefits. Ensure any expenditure aligns with the goal of improvement.
  7. Maximize: Before adding new resources, evaluate whether the cost justifies the benefits. Will it make the organization bigger, better, or faster? Many individuals take action on the wrong things or neglect the correct ones. Perfection is unattainable, but learning from mistakes reduces the time spent on incorrect actions.
There’s a whole world of insights waiting for you!
Dive into the complete session for valuable perspectives on Wellness, Health, Fitness, and the latest trends as AI.

👀 Watch the full webinar here:

Looking for a more laid-back way to enjoy it? You got it! You can kick back and listen to the webinar directly on Spotify. Here’s the link to the audio-only version.

📩 If you have any comments, or ideas you’d like to discuss with us, please feel free to reach out to us at, or directly contact the speakers on their social.

1920 1080 Amalgama

What you’ll get

  • A prototype of the product to be built reflecting the product’s vision.
  • The roadmap for development.

What we’ll be
working on

  • Business Analysis and Planning
  • Market and audience analysis
  • Users analysis: interviews & surveys
  • Value proposition analysis & definition
  • Prototyping
  • User testings
  • Roadmap definition

What you’ll get:

Obviously, what you came for!
An amazing, cool, trendy, app web
or any kind of digital product.

What we’ll be working on:

  • Product Research & Strategy
  • Marketing & Growth strategy
  • Frontend and backend development
  • UX/UI Design, Research & testing
  • QA & QC
  • Naming & Branding

What you’ll get:

An appealing and unique website with smooth usability that your audience will love to engage with.

What we’ll be

working on:

  • Brand analysis and goals definition
  • Wireframing
  • Look & Feel application
  • Web Development

Swish 365

Swish’s founders came to us to build an app so that parents could book their children’s basketball sessions in a simple and fast way. Together we developed a mobile app and web app that also allows them to have visibility on the progress and results of their children.

Services offered
Product Discovery
Product Development

Mobile app for IOS and
Android App + Web App

iOS App
Android App


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